Nothing is more valuable to your business than time. You create a bullet proof business plan, a great financial forecast, a decent brand image, and an impeccable pitch. But when it comes to your website, app, or digital presence you hustle to go live as fast as possible in order to beat competitors to the market and start yielding early profit. What happens next? *Crickets*; Your support team is knocked down with tickets, what seems like initial visitor traction on your app starts to recede, your money is being spent just to keep up, and you lose track of time.
Chances are, you’ve either experienced a similar scenario or heard of one. The main culprit in such a common disappointment lies in the failure or absence of care in one of the product’s key players: the users.
“A good UX designer will help you answer the Why, What, When, and How of a product’s use.”
User Experience (UX) Design is the process of building products that are useful, usable, significant, and can resonate with users. Although many times UX is misunderstood as its sub-category: User Interface (UI) Design, it is actually far more than that. UX Design is involved with the whole process of conceiving and incorporating your product to leverage function, and usability, in addition to branding and design. It’s a story that starts even before a user begins interacting with it.
A good UX designer will help you answer the Why, What, When, and How of a product’s use. He/She will pose and answer questions such as: Who are our users? What are their motivations? What functionalities do they really want? When are they dropping off? How will our product look in order to serve all their needs? What experience can make them speak about our product? etc…
To achieve this, a UX Designer employs multiple user centric approaches that include: user research, creating personas, mapping out user journeys, designing wireframes and prototypes, in addition to testing the designs. He/she can then proceed to build a UI design that would systematically and faithfully answer to all of the above.
The result is a digital product that caters and anticipates for its users’ (not just its business) needs. The thought-through experience, among many other benefits, can help decrease the need for support, and maintain higher levels of user retention, all while rendering the product as enjoyable, nice to look at, easy to use, and above all memorable. The key to the success of your product is a happy and satisfied user, and that is the main and direct aim of User Experience Design.
Wanna talk more about how UX Design can help you?