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Mathieu Moussa

I build design teams, and the products they ship.I build design teams, & the products they ship.

15+ years in product design and design leadership, including deep work in banking, fintech, and government across the GCC and EMEA.15+ years in product design and design leadership, across banking, fintech and government in the GCC and EMEA.

  • 13

    Designers led across two workstreams for Saudi National Bank’s Neo

  • 0 → 20+

    Designers across two units I built from scratch at CME and CoorB

  • 3×

    Reuse of a custom bilingual design system

Portrait of Mathieu Moussa
  • DESIGN LEADERSHIP
  • DESIGN SYSTEMS
  • FINTECH & BANKING
  • ARABIC / ENGLISH PRODUCT
  • AI IN DESIGN WORKFLOWS
  • DESIGN OPS
Portrait of Mathieu Moussa
  • DESIGN LEADERSHIP
  • DESIGN SYSTEMS
  • FINTECH & BANKING
  • ARABIC / ENGLISH PRODUCT
  • AI IN DESIGN WORKFLOWS
  • DESIGN OPS

Selected work

01 / SNB Neo

Three phone screens from the SNB Neo wallet app: profile, home balance, and appearance settings.

Led Saudi National Bank's digital wallet redesign

Won it with a six-week proof of concept, then built and shipped it with a team of 13.

Product Design LeadershipTeam BuildingDesign SystemsBanking
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02 / Multilingual Design System

The same banking app screen shown in English and Arabic side by side, with a language switcher between them.

Built a Figma design system that speaks Arabic and English

Built for SNB Neo and Dufaa, it flips a product's direction, fonts, and strings.

Design SystemsMultilingual RTL-LTRFigma
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03 / Dufaa

Three phone screens from the Dufaa app: application process tracker, home screen with a finance calculator, and a You Qualify eligibility result.

Designed Dufaa, Bank Albilad's digital finance app

Took an eight-step Shariah-compliant finance application from concept to approval across marketing, legal, finance, Shariah and the executive board. Live on the App Store.

Product Design LeadershipFintech Lending0 to 1Executive Buy-in
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04 / Rowm

Three phone screens from the Rowm eSIM app: plan selection, home screen with popular destinations, and the My eSIMs list.

Shipped a travel eSIM app in a commodity market

Audited thirteen competitors, designed for the failure states everyone else ignores, and hired and directed a designer to build it. Live on iOS and Android.

Consumer ProductCompetitive ResearchEnd-to-end UXTravel Tech
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How I lead

Most of the work of leading design happens outside the design team. Getting a bank's legal and Shariah teams to agree on a screen. Convincing a founder that a feature is worth building. Making the case to engineers who never asked for design in the first place.

The team part is the easier half.

Diagram of CME's design process, from no design function to client work across sectors.

Built CME's design unit from the ground up

Introduced DesignOps and a leadership structure, mentored seniors into leads.

Design LeadershipTeam BuildingDesignOps
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I also teach this.

Get in touch

I lead product design teams on complex financial, government and multilingual products, mostly across the GCC and EMEA.