I build design teams, and the products they ship.

15+ years in product design and design leadership, including deep work in banking, fintech, and government across the GCC and EMEA.

DESIGN LEADERSHIP
DESIGN SYSTEMS
FINTECH & BANKING
ARABIC / ENGLISH PRODUCT
AI-NATIVE DESIGN
DESIGN OPS

DESIGN LEADERSHIP
DESIGN SYSTEMS
FINTECH & BANKING
ARABIC / ENGLISH PRODUCT
AI-NATIVE DESIGN
DESIGN OPS

Selected work

01 / CME

Diagram of CME's design process, from no design function to client work across sectors.

Built CME's design unit from the ground up

Introduced DesignOps and a leadership structure, mentored seniors into leads.

Design LeadershipTeam BuildingDesignOps

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02 / SNB Neo

Led Saudi National Bank's digital wallet redesign

Won it with a six-week proof of concept, then built and shipped it with a team of 13.

Product Design LeadershipTeam BuildingDesign SystemsBanking

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03 / Multilingual Design System

The same banking app screen shown in English and Arabic side by side, with a language switcher between them.

Built a Figma design system that speaks Arabic and English

Built for SNB Neo and Dufaa, it flips a product's direction, fonts, and strings.

Design SystemsMultilingual RTL-LTRFigma

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04 / Dufaa

Three phone screens from the Dufaa app: application process tracker, home screen with a finance calculator, and a You Qualify eligibility result.

Designed Dufaa, Bank Albilad's digital finance app

Took an eight-step Shariah-compliant finance application from concept to approval across marketing, legal, finance, Shariah and the executive board. Live on the App Store.

Product Design LeadershipFintech Lending0 to 1Executive Buy-in

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05 / Rowm

Three phone screens from the Rowm eSIM app: plan selection, home screen with popular destinations, and the My eSIMs list.

Shipped a travel eSIM app in a commodity market

Audited thirteen competitors, designed for the failure states everyone else ignores, and hired and directed a designer to build it. Live on iOS and Android.

Consumer ProductCompetitive ResearchEnd-to-end UXTravel Tech

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